Website Design & SEO

SEO & Web Design Myths, Uncovered!

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

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Tips On Designing Your Perfect Website

If you’re going to truly have a web occurrence for your enterprise, it only is practical that it will actually help you to get more business. To carry out so, your web page design should give attention to performing only 1 function – and that is to mention your sales note to your website visitors in an efficient and successful manner.

No real matter what your web design service tells you, straightforwardness is most beneficial when building your enterprise website. Whilst having a site with tons of smart colors and flashy interactive images might win web site design awards, it’ll most likely not help you gain customers. Actually, the more difficult your web site design, the higher the chance that your sales meaning will be lost amidst all the elegant great features on your site. See website design costs in South Africa.

For most smaller businesses, a straightforward and elegant 4 or 5 site website is all they have to complete the job. As an extra benefit, such sites are inexpensive in comparison with flashier multimedia system sites. If you’d like your enterprise website to boost your profits rather than emptying your pocketbook, absorb the next design recommendations when you build your site.

Make YOUR SITE Readable
For your website to get sales and/or leads, your enterprise website design must be customer and consumer-friendly – which means it requires to be readable. So, short phrases and paragraphs, dark words on white (or very, very light) backgrounds and a lot of white space ought to be the norm. You are also able to buy backlinks to increase your website rankings.

At the chance of sounding such as a destroyed record, I’ll say it again – the goal of having a site for your enterprise isn’t to get design honors. It’s to mention information about your service or product that guides the buyer toward making a buying decision on your side.

If you feel that dark websites and shaded text on coloured backgrounds appears better, you may well be right. However, as I pointed out earlier noisy colors and unnecessary graphics only provide to distract attention from the sales communication within your websites content and makes your site harder to learn. Keep in mind: keep it simple and you will keep the deal.

Also, understand that web users have a tendency to scan text rather than reading it learn to finish like branded text. Because the majority of these potential customers won’t read your entire content, use headlines, subheadings, and bolded word that quickly present your overall communication. Done properly, a visitor can scan your entire headlines, subheads, and strong text in simply a couple of seconds and understand the central note of your site or webpage.

Make YOUR SITE An easy task to Navigate
Since the main reason for your site is to mention information, you should design your website therefore the information it includes is not hard to find. If you make it possible for these potential customers to get around your site, they’ll many thanks with their us dollars. Make it difficult, and they’re going to leave your website before you say “Google and Yahoo.”

At the smallest amount, you ought to have a navigation pub on every website that includes a hyperlink back again to your website also to every top-tier site in your website. Furthermore, you should think about putting links back again to the previous site visited at the very top and lower part of the existing webpage. Some websites use “bread crumbs” for this function – a “trail” of links that show each webpage visited since getting at the website.

Lastly, ensure that there are no busted links on your website. Damaged links may well not appear like a huge deal for you, but to a niche site visitor who was simply clicking on a web link to find out more they are a significant aggravation. Fix your destroyed links!

Oh, and incidentally, making your site easy to get around will also help the various search engines to find and index your pages, which can help you to get more traffic above the long haul.

ENSURE THAT YOUR Website Loads Quickly
Even though high-speed access to the internet has become very reasonable and available in modern times, many users remain using dial-up contacts to gain access to the internet. Remember that these folks get very frustrated when they need to wait 5 minutes for your web site to fill. You will eventually lose these site visitors if your website files are too big and take too much time to load.

website designKeep photos, images, and animations to a sophisticated minimum amount on your websites, and keep your total web page size under 50K to ensure maximum functionality for these potential customers. In addition, stay away from vocals on your internet pages unless it is completely necessary – music data remember to insert, and can annoy these potential customers enough to make sure they are leave your site.

Incidentally, smaller and faster launching webpages make it easier for the various search engines to spider and get ranking your site – an extra bonus for maintaining your page records small as well as your weight times fast. Read more on choosing the best web design company.